IDDA and Plug and Play Launch Program Supporting Startups’ Entry into Global Markets

The Innovation and Digital Development Agency (IDDA), in collaboration with Plug and Play, a leading U.S. innovation platform, has launched the GOAL (soft landing) program, designed to accelerate high-potential startups’ access to the Silicon Valley ecosystem. Throughout the program, startups will acquire key skills, including strategic preparation for entering new markets, market adaptation, competitive positioning, and attracting investment. Participants will also benefit from mentorship provided by leading Plug and Play experts, as well as networking opportunities within the Silicon Valley ecosystem.

The program will run from April 13 to May 26, 2026, with the final two weeks taking place in Silicon Valley, USA, home to some of the world’s top technology companies. As part of the program, startups will attend the Silicon Valley Summit organized by Plug and Play. Attracting thousands of participants annually, the summit is one of the world’s largest innovation events, bringing together global companies, investors, startups, and ecosystem leaders. Additionally, selected startups will have the opportunity to pitch their projects to investors at the summit.

Applications for the program are open until April 3, 2026. Startups can apply via this link.